The familiar fruits of the U.S. are only a small portion of the fruits eaten around the world. One that appears increasingly in the U.S. is the goji berry. As with many new fruits, they have lots of names, few in widespread use. They're called Chinese wolfberries, Chinese box thorn, Barbary box thorn, and matrimony vine. Two species are sold commercially, Lycium chinense and L. barbarum. The Chinese name is gojizi or, in some transliterations, kouchi, which often becomes goji berry. There are other Chinese names for the fruit, such as yang-ju, and specialized Chinese names for leaves and stalks, which are used in traditional Chinese medicine.
|goji berries, Lycium species, for sale in China
As dried fruit, goji berries are sweet but not very sweet. One of my books says they taste like licorice. I can detect what he thought was licorice but to me that's a very minor part of the taste. Fresh, they look like small cherry tomatoes, but are sweeter than tomatoes and lack that distinctive "tomato" flavor.